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he most magical shopping event of the year has officially arrived! From July 12 to 20, the Hallmark Keepsake Ornament Premiere is taking over Giftive Hallmark Gold Crown stores — and it’s bringing more than 250 brand-new ornaments, festive surprises, and limited-time offers you won’t want to miss.

Whether you're building your collection, getting a head start on holiday gifting, or just soaking up the seasonal spirit, these 12 deals are the perfect excuse to stop by your nearest Giftive store.

Some moments come wrapped in memories. Others come wrapped in a tiny red box. From July 12–20, the magic is back at Giftive for the Hallmark Keepsake Ornament Premiere, featuring over 250 brand-new ornaments across your favorite fandoms, family traditions, and seasonal stories.

Whether you're a lifelong collector or simply want something special for this year's tree, here’s why this event is one you won’t want to miss.